There have been several technology bombs dropped in the past month or so. If you haven’t been paying attention, please allow me to summarize;
1. Amazon introduced a new line of Kindle products, including the very awesome Kindle Fire HD 8.9″ and 7″.
2. Apple introduced both the new iPhone 5 and the iOS 6, both also totally awesome.
I haven’t seen this many bombs since the last time I watched Saturday Night Live (well, those were just really lame jokes and we’re talking metaphorical bombs, but you get my point, I hope). The key here is that a little competition is finally taking place between Apple and Amazon.
While the original Kindle and Kindle Fire were fine products, there were some glaring shortcomings (limited, non-expandable hard drive space, no Bluetooth, etc). The new Kindle Fire HD’s memory is still not expandable, but has been bumped to 16 or 32 GB. Combined with the cloud storage available through the Amazon Prime service, this is very acceptable. The physical size of the 7″ Fire has always appealed to me; add the HD display, increased memory, terrific battery life, and the low price point of $199 or $249, and Amazon has me standing up and paying attention. $299 for the 8.9″ model is even more appealing. If i didn’t already own an iPad (or if I was independently wealthy) you would have to arrest me to keep me from buying one. I was very skeptical of their semi-Android operating system that acted primarily as a pathway to shop at their web site, but in practice this has proved a successful approach. I loath advertisements and the new Fire HD comes with advertisements (you can pay Amazon $15 to turn these off), but I find these unobtrusive and even sometimes helpful. I’m field testing my new 7″ Fire HD during my business trip to England this week. It makes an excellent tool to watch movies & TV shows, listen to music & audiobooks, and view the web.
Have I drunk the cool-aid? Has this Apple fan-boy defected to the other side? Do I ask questions on a blog site that no one can answer? No, no, and probably. The iPhone 5 and iOS 6 introductions that followed Amazon’s big day was just as impressive; I’ve not laid hands on the new iPhone yet, but by all reports it is a thing of beauty. iOS 6 is proving a good update (maps issue aside), and has made the existing iPhone 4S even better.
My point is not that Amazon is beating Apple or the other way around; my point is that the competition is getting closer, and that’s good for all of us tech-heads. The more Apple and Amazon compete, the better the products will get and the lower the price will be.
The next anticipated technology bomb to be dropped is the projected release of the new Apple Mini-iPad. IF this happens, pay particular attention to the price. I bet a friend of mine a soda of his choice that the price of a basic mini-iPad will be less than $250. Actually, I believe it will be $199 or close to it. Why? To compete with both the hardware specs and price point established by Amazon. Did you hear that? To compete with an established product – something Apple has not needed to do for some time – never in the field of tablets.
I think Apple will drop a sizable weapon for mass distribution when it introduces the mini-iPad. Apple will feel the need to compete and when highly successful, very competitive companies like Apple and Amazon compete head to head, we are the ones who win. Stand by, the fuze on that next technological bomb is ticking…..